Elevating Mobile App Marketing with AI: A Recap of The MarTech Summit 2024

Last month, Khun Thi Thom Pham, our Head of Marketing of Ascend Commerce Digital Group, graced the stage at the MarTech Summit 2024. This global event brought together industry leaders to discuss the latest trends in marketing technology. 🌍🚀

Khun Thi-Thom PHAM’s insightful session, “How to Champion Mobile App Marketing to Drive Innovation & Growth,” showcased the power of AI-driven strategies. By sharing real-world examples from EGG Digital, she provided practical tips on Effective mobile app acquisition and retention, Leveraging AI and LLM to analyze business data ,and Making data-driven decisions for sustainable growth 🤖📊

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