🚀 Ascend Money was excited to take part in DAAT Day 2024, where our Group Head of Marketing, Khun Anantinee Jitcharoongphorn, shared strategies for driving sustainable growth by engaging high-value customers. 🌍🎤
In her session, “Hunting for High-Value Customers: Boosting Your Top Line,” Khun Anantinee highlighted the importance of targeting these valuable customer segments through data-driven insights balanced with an understanding of customer psychology. She emphasized that focusing solely on metrics can sometimes lead to missed opportunities—knowing the “why” behind the data allows us to engage high-value customers more meaningfully and build lasting growth. She also shared real-world examples from TrueMoney, demonstrating how our customer-centric approach drives sustainable success. 📊🌱
